Friday, January 16, 2009

The Explosion of Internet Opportunities

Welcome to this site – you’ll find it is almost a compendium of all Internet or Home PC based ‘Work-at-home’ Jobs that you can possibly imagine on date. However, Indian users are frankly going to find this more dear to them, as the sites chosen as practical examples of both clean and not-so-clean or ‘scam’ sites are mostly based in India or meant mainly for them.

Sisters and brothers of India, starting now, this series is for you if you are still uninitiated to the business opportunities of your home computer when connected to the Internet! ‘Globalisation’ has reached our shores and spreading fast! In a country where millions still starve in fields and factories, it is little consolation to be told that your Corporate fellow citizens are riding the ‘global’ wave to catapult India to a rare GDP growth rate of more than 9%, and corporate India is acquiring ‘phoren’ companies through skillful take-over negotiations instead of being taken over by foreign multinationals for decades. It is no comfort for even the average middle class salary earners that your country is now one of the most sought-after destinations of international capital (‘Foreign Direct Inflow’ or ‘FDI’, and ‘Foreign Institutional Investment’ or ‘FII’ in economic jargon) and one of the most preferred markets of mostly luxury consumer goods to satisfy the hunger of the rising high income professionals and IIT-IIM-IT branded corporate executives frantically sought by the modern Indian ‘multinationals’ to ride the ‘global’ bandwagon.

However, have you realized that you too can target some of the spoils of the new technology, the new ‘global’ market and the increasing ‘Business Process Outsourcing’ (BPO) to India by foreign multinationals to India because of her growing IT and other technological knowledge base, coupled with lower labour costs? While we can continue to voice our discontent on the discriminatory percolation of the benefits of ‘globalisation’ to the poorer sections in the developing world, why not also intelligently corner some of the pie? Why not also exploit their frantic marketing, advertising and ‘data processing’ needs, and the lust of the growing rich for greater and faster information on products and services in their urge towards consumerism?
How You Can Cash In

Let us accept that at least the tools or means for such exploitation are now readily available at a reasonable cost – the growing computer awareness and basic familiarity with Internet browsing or ‘surfing’ knowledge, along with basic user-friendly computer applications like ‘MS Word’ and ‘MS Excel’, and even easy Website building software! Computer hardware costs are also falling and are now within reach of the middle income groups. Those who cannot afford this can also access these services at about Rs. 10/- to as low as Rs. 5/- per hour at Internet browsing centres or ‘Cybercafes’ which are mushrooming everywhere and are probably available in your own neighbouring locality in urban centres. Having come upto this, let us see how your own home (or neighbourhood ‘Cybercafe’) Personal Computer (‘PC’ for short henceforth), coupled with basic computer and Internet knowledge, can generate additional household income for the unemployed, student, retired salary earner and even housewife (in the West she is now dignified as ‘homeworker’, because she contributes no less to hidden earnings by saving costs of hiring external labour for daily household chores). The opportunities arise because the exponentially increasing volume of work involved in marketing, advertising, and creating and maintaining database to serve the growing needs of the ‘global’ marketplace requires huge manpower, even beyond the capability of individual BPO companies specialized in providing or taking care of such services for other companies. Therefore, either these BPO companies themselves, or the source companies in need of such services, are reaching out to individuals with access to a PC and Internet connection to serve as their workers from home. Due to the huge number of such companies wanting to outsource some of their supporting activities to individual workers on the ‘Internet’, companies or organizations have sprung up to specialize in distributing work outsourced to them to individuals who can do part of the job using only their home computer and communicating with the work-providing BPO through the Internet, i.e, by E-Mails or specified areas to be accessed on the provider’s own or other ‘free classified’ Websites. The provider stipulates the nature and specifications of the jobs as well as payment details, send them to individuals who register with them through their sites on the Internet, and collect the finished jobs from the individual workers again through the Internet. Sometimes the work provider simply collects information on source companies in need of outsourcing, creating ‘Directories’ of these companies and sharing this information with people like you and me through their Websites, and charge what they call a ‘one-time’ fee just to enable you to approach these companies on their Websites, without taking any responsibility themselves for paying you on behalf of these companies!

The Procedure of Home Internet Job Registration

You have to first register with a job provider by going to their specified Website, clicking the appropriate button like ‘Register’ or ‘Apply’, and filling up your personal data like Name, Address, etc. in a form which opens on your computer screen when you click the correct button. Once you have filled up the form, another button like ‘Submit’ or ‘Continue’ will need to be clicked to open up another page specifying several options to pay your initial registration fee to the job provider - your Credit Card, bank draft, etc. In case you pay by Bank Draft, you have to send a copy of the registration form (so you have to first take out a printout of the registration/application form before clicking the ‘Submit’, ‘Continue’, ‘register’ or ‘apply’ button to go to the next stage of payment) along with Draft to the specified postal address. However, most job providers prefer to remain postally anonymous (often for nefarious reasons) and require you to pay electronically by authorizing them to charge the fees to your ‘credit card’. For international companies, the most preferred modes of payment are through ‘Paypal, ‘egold’, ‘alertpay’ and similar other internationally accepted ‘fund transfer’ agencies - some may be Credit cards, while some may merely make transactions through your Indian credit card or Indian bank A/C, provided you already have ‘online’ transaction arrangements with your Credit Card issuer or bank. So you need to first open an account with any of these agencies – Paypal is the one which is most universally accepted. For this, you need to open the ‘Paypal’ website (www.paypal.com), and follow the instructions there for registering with them; you will need to give them an E-Mail Address you use, and this is going to be the Account no. or Account ID which the various job providers will ask you online when you fill up the form to register with them on their Websites. You also need to fill up the 3-digit TPIN No. at the back of your credit card, so that ‘Paypal’ can verify your Credit Card with the said TPIN No. – they won’t ask you for the actual 16-digit Card No.

Once the above procedure is complied with, your work will begin to come to you on the Internet at the E-Mail Address you specified while filling up the registration Form (some still use the old-fashioned method of sending input materials and collecting the output by CDs) about 24-48 hours from the date the job provider gets your Draft or online payment. The registration fee may vary from Rs. 500/- to as much as Rs. 6,000/- depending on the type of job applied for – the higher the payment promised, the higher the fees. But remember, so also is the work volume, if not complexity. 90% of the ‘Get rich quick with only 30 mins…..2 hrs. on the Internet’ schemes screaming at you in attractive language from beautifully designed Websites are scams which simply devour your fees and then fail to provide work or to pay, on one pretext or another.
Different Types of Home Jobs

I would now like to share the results of fairly detailed research on all sorts of home business with you, incorporating my own experiences, giving you as detailed, simple and extensive an explanation on each separate category of opportunities as possible – right here, you don’t need to wait for a follow-up Mail! Just turn the pages!

I. The most simple opportunities: ‘Data Entry’, ‘Data Conversion’, ‘Form Filling’, ‘Report Creation’

‘Data Entry’ and ‘Data Conversion’ cover the broad gamut of accessing data from what we call ‘.doc’ and ‘jpeg’ or ‘image’ files and converting them to data arranged in another format. The data will be available to you over the Internet in the following manner:

v Typed on E-Mails
v Attached to E-Mails
v Seen by clicking specified areas of specified Websites

These jobs can be classified into 2 main categories: ‘Typing’ and ‘Form Filling’. The source data are sent by the job provider in 2 different forms – as ‘.doc’ files or as ‘jpeg’ files. Data on ‘.doc’ files can be copied and pasted. Such files are sent when the matter or content is to be and merely segregated or selected and arranged in specified columns and rows in a specified MS Word or MS Excel format. We call them simple ‘form filing’ jobs. ‘Global Info Service’, with website www.365jobs4u.com, is the best advertised provider (though now apparently not free from the ‘scam’ label) of such job conversion from ‘doc.’ or ‘MS Word’ files to Excel files maintained as per specified format or arrangement of fields (columns) – specified data have to be transferred from the MS Word files sent vide E-Mail to the specified fields of the Excel Sheet, devoting different rows for different Word files. Data may be on details of ads posted by different persons in different classified websites (as in case of ‘Global Info Service’), payroll data, etc.

Typing jobs are sent to the registered user typically as ‘jpeg’ files. These days, Health Care Centres, Health Researchers and doctors in USA and other advanced countries are in great need of updated medical information, which they also need to modify suitably for their own use. Such information are simply ‘scanned’ from medical journals and stored in computers as images, in the form of ‘jpeg’ files; ‘scanning’ is essentially a photographing or photocopying process, and hence the content has to be typed in MS Word to enable the user to modify it. Such scanned ‘images’ in ‘jpeg’ files are sent to the workers for typing and sending back to the BPO work provider, and payment terms and amount depend on the accuracy level measured in terms of spelling, punctuation, formatting and other mistakes while typing. Usually, no payment is available for less than 96% accuracy – the payment by Indian companies vary from Rs. 5–20 per page, depending on work volume and accuracy; 300-900 pages per working month of 26-28 days is the normal pattern.

However, our extensive search reveals that none of these ‘typing’ or ‘data conversion’ jobs are allocated to individuals free of cost by Indian BPOs. One may apply to foreign companies – mostly US-based - free of one-time or registration cost, but they require certain office equipments to be maintained by the worker besides a PC and Internet connection, like Fax and telephone connection with ISD facility. Besides, the volume and time limits for the work they allot are almost beyond the scope of single individuals. A lot of work or other communications related to the work may be routed through Fax or telephone. Although the phone communications are promised o be made over toll-free numbers, Fax and phone are rather inconvenient media these days, compared to the Internet. Besides, most of these direct ‘free registration’ with foreign work providers are restricted to US, Canadian or UK residents, and some for European countries – despite the much-trumpeted rapid growth of the Indian market potential.
What skills or knowledge are required

Very little, other than Internet surfing, basic ‘MS Word’ and ‘MS Excel’. There are a no. of Indian BPOs who provide ‘typing’ or ‘form filling’ jobs, and all they require is a PC with Internet connection to send and receive work. The most organized and large-scale Indian BPO appears to be ‘Global Info Service’ (www. 365jobs4u.com) based at Ahemdabad, with a London office. Besides ‘typing’ they offer ‘form filling’ and a variety of other jobs we will talk about later. However, the forms are to be filled up ‘online’, i.e, accessing the forms right from their Website by using your registered member ‘Username’ and ‘Password’. ‘Username’ and ‘Password’ are codes made of alphanumeric characters, i.e, using the letters of the alphabet and the 9 digits 1 – 9 - ‘punctuation marks’ are also allowed to certain extent in some cases Some sites permit use of other characters like ‘underscore’ (_) or ‘hyphen’ ( - ). You may have to be ready to fill up such ‘username’ and ‘password’ right when you register at the BPO’s website, or they may ask you to do it later by sending a confirmatory E-Mail, or they may allot them for you, as ‘Global Info Service’ does. This BPO has been on the scene for years, and have a separate ‘Report Creator’ job similar to the online ‘form filling’ job. Their ‘form filling’ job consists of filling up 1-page forms similar to the forms you fill up when registering for an E-Maill Address or applying for jobs, and the work is made easier by supplying you with a software you have to download, which allows you to automatically fill up common standardized details repeated in successive forms, like your name, address, etc., leaving you to fill up only that part of each form which is specific to each form; the software is provided at no extra cost. This allows filling up each form within about 1 min. You have to fill up at least 1000 forms a month, while the maximum you can access and fill up depends on the Plan you choose while registering and paying – higher the payment you desire, higher the registration fee, and higher the payment per form filled up – as much as Rs. 8/- per form if you pay Rs. 4000 as fees, with maximum potential earning of Rs. 48,000 per month! The ‘Report Creator’ job however involves opening E-Mails sent by ‘Global Info’ every day by connecting their server to your PC, and transferring specified data there to MS Excel or MS Word tabular format, containing 5 – 8 columns. The minimum and maximum stipulations and corresponding fees and earning potential are even higher than the ‘form filling’ job – the maximum being more than Rs. 65,000 per month, provided you can fill up about 400-450 rows of the specified MS Excel Table per month, each row containing 5 columns, per day!

However, these are about 6-month old data on ‘Global Info’, and you may check the latest offerings and plans from their website – www.365jobs4u.com

The nature of ‘form filling’ work offered earlier by ‘Global Info Service’ used to be called ‘Report Creator’ job on their site, and an idea of this job could be perceived by clicking the ‘Report Creator’ menu or button otheir site, then clickin the ‘Demo’ option. The job was titled ‘Report Creator’ because the data to be filled in various columns of a Table in either MS Word or Excel format, used to be a summarized ‘report’ of Ads posted on various Websites – the date posted, website address where posted, etc (This is a separate type of job – more on it later). The no. of forms to be filled up was considerable – typically 100-200 per day, each form consisting of minimum 5 columns. Of course, here you often enjoy the convenience of simply copying the data to be entered in the different ‘fields’ or columns from the E-Mails sent to you and then pasting them into your MS Word or Excel cells; you can simultaneously view and work on both the E-Mails and the Table where you have to enter the data, by splitting your computer screen horizontally into 2 halves and then opening the 2 different Applications in the 2 halves (Open any application first, then right click on the horizontal bar at the bottom of your screen, then click on “Tile windows horizontally”).

However, now the job appears to have changed to converting photo or scanned images accessed by logging in to the site’s ‘members area’ to typed paragraphs. Moreover, now ;form filling’ jobs offered by various sites or ‘work-at-home’ job providers turns out to be nothing but ‘Ad Posting’, on which we will discuss later.

‘Proof Reading’

‘Proof Reading’ is another type of ‘data entry’ job, where you have to compare the text already typed by some other jobber in MS Word format with the ‘jpeg‘ image of the original text from which the typing was done by another jobber, and then correct spelling or other mistakes, as specified. Here also, the original ‘jpeg’ image and typed MS Word text will need to be displayed simultaneously by splitting the computer screen into 2 halves, so that you can view them simultaneously and apply corrections on the typed ‘Word’ file. However, again, the workload does not allow casual 1-2 hr. application each day. By way of example, here is what ‘Achariya Infotech’ spells out on this type of job:

The work will be in two packages:

(a) 5 MB Package per month (full-time workers only): 1st 1 MB work to be done in 7 days, next 3 MB in another 21 days, and total 5 MB in 35 days
(b) 3 MB Package per month (full-time workers only): 1st 1 MB work to be done in 10 days, next 1 MB in another 10 days, and total 3 MB in 30 days

Payment according to ‘accuracy %’:
Accuracy (%) Payment per MB (Rs.)_________
99 – 100 3,000
98 2,000
97 1,000
96 500
95 250
92 – 94 To be reworked – only one-time opportunity
< 92 No pay and no further work

Accuracy will be counted in terms of spelling, numeric, punctuation, and small/capital letter mistakes, as well as missed words, lines and paragraphs. The formula applied would be:

(No. of mistakes) X 100
No. of total characters in work

‘Accuracy Report’ showing how it was worked out would be provided to the jobber

Apart from ‘365jobs4U’, you will also find many opportunities in the ‘Kijiji’ classified Ads, further categorized as ‘Kijiji Mumbai’, Kijiji Chennai’, etc. Most of the Data Entry/Conversion Jobs advertised through ‘Kijiji’ are bulk jobs, which may not be within the capacity of a single individual or a single computer. Perhaps you can form your own group of friends and then undertake the jobs.

One-time fee charged for a yearly contract: Rs. 6,000

This BPO also offers typing job at the same fee, paying from Rs. 12/- per 1,000 characters for 99 – 100 % accuracy to Rs.2/- per 1,000 characters for 95% accuracy

How Reliable are these Jobs?

From the regular publication of payees’ lists released every month on specified dates in their website, ‘Global Info Service’ appears to be a genuine work-at-home jobs provider though they charge quite hefty one-time registration fees! The additional reason is that they operate from a publicized physically existing office address; most scamsters only publicise a Mobile No., without disclosing any postal address – probably don’t have one!

www.zenithinfoonline.com, ‘Acharya Infotech’ - www.achariyainfotech. co.cc, and ‘Unitech Info Service’ - www.payformoney.com - are other recent additions to the Indian BPO list with proper office address, and one has to register with them by filling up certain forms with personal details, then pay anything from Rs. 500–6,000; higher the monthly income desired, higher the registration fee. The available typing jobs currently go for Rs. 15,000 – 25,000/- earning per month, while form-filing and ‘Report Creator’ earnings from ‘Global Info Service’ are claimed to bring potential earnings of even over Rs. 65,000/- p.m., depending on work volume opted for and accuracy level maintained. But let me sound a note of caution – the work volume for typing jobs even for modest earnings appears tough to achieve, unless you have a typing speed of at least 30-35 words per minute. ‘Global Info Service’ (Website ‘365jobs4u’), based at Ahmedabad, typically requires typing 20 pages a day, each page consisting of about 25 lines x 10-12 words per line, many of them being unfamiliar medical terms which have to be spelt out exactly! ‘Zenith’ is based in Mumbai, ‘Acharya Infotech’ at Kerala, and ‘Unitech Info’ at Siliguri in W. Bengal. The last site actually provides ‘ad posting’ jobs, which may be called a variety of ‘form filling’ job, because you have to register at each classified free ad posting site by filling up forms (though subsequent postings can be done simply by ‘Login’ through your own ‘Username’ and ‘password’

Sadly, complaints have been multiplying of late to indicate that even ‘Global Info’ may be a scam site which takes your money and then your hard work, but terminates your account on one pretext or another, or simply does not respond to your reminders, when it comes to payment time. One suspects that they are paying some people some of the time but not all people all the time for a genuine work done, i.e, utilizing the registration fee of Peter to pay Paul

Now, how to avoid scams, i.e, job providers who digest your registration fee, get the work done from you, then refuse to pay on grounds of ‘accuracy’, ‘minimum output level not reached’, etc.? One good way is to open ‘www.google.com’, ‘www.yahoo.com’ or any other popular Website which allows ‘searching’ (that is why these sites are famous as ‘Search Engines’), type the words ‘Scam Free Online Data Entry Jobs’ in their ‘Search’ box, and then click ‘Search’. You can then find a lot of feedback on both scam-infected and scam-free Data Entry providers, but most of them are foreign (mainly US)-based, and you will need to open a ‘Paypal’, ‘E-Gold’ or other Account run by US fund managers, through whom payments are made into your own Indian Bank A/c – read up the necessary information on opening and transacting through such Accounts on their websites (Ex: www.paypal.com)

Here’s a good site which provides more than 14,000 ‘Rip-off Reports’ on scams promising genuine work-at-home jobs:
http://www.ripoffreport.com/searchresults.asp?q1=ALL&q2=&q3=&q4=&q5=&q6=work+at+home&q7=&searchtype=0&submit2=Search%21
You can even register at this site and then file your own ‘report’ or complaint on any work-at-home scam which affected you. However, this site reports mainly the scams of the Western world

Here’s a few ther sites which give good evaluation on different types of ‘work-at-home’ jobs, if you also visit its different links:
http://www.gohomeworkers.com
http://www.amcho.com/cgi-bin/loglinkf.pl?http://www.scambusters.org/
http://www.fraud.org

Here’s a few sites we feel worth exploring for all kinds of ‘data entry’ jobs, apart from the 4 already mentioned. If the links fail to open on clicking, please prefix www. and suffix “.com” to each of the site names below, then copy and paste them to your browser to open the sites

1) www.zenithinfoonline.com
2) workathomecareers.com/workathomejobs/index.php?cat=1
3) moneyscamsrevealed.com/
4) gnetbizonline.com/
5) workinfoplace.com/
6) elib.org/articles/395/data-entry-jobs/
7) work-at-home-online-jobs.blogspot.com/
8) webforcash.com/
9) bustathief.com/2007/07/fake-online-data-entry-jobs-how-to-spot.html
10) nashik.olx.in/global-online-data-entry-jobs-iid-1604439
11) keystrokes4cash.com

Here’s the big news! There are a few sites where you can register for free, and really get paid, speaking from my own experience. Like:

http://www.earnparttimejobs.com/index.php?id=51685
http://www.offlinetypistjobs.com

Both the above sites basically offer ‘ad posting’ and ‘typing’ jobs. We will speak on ‘Ad Posting’ in a Post down the line (that means the posting was done earlier, to keep it down the line)

And here’s an URL (you can get many more by ‘Google Search’ for ‘Data Entry’ or ‘Work-at-Home’ Jobs) which I personally found rich with a no. of ‘Work-at-Home’ Jobs:
http://classifieds.shoptheinter.net/scripts/ads/ads_sel2.idc?category=Employment

Affiliate marketing

This is not the right piece of cake for a beginner in computer-based home earning, but you need to understand the basics before we can proceed to other avenues – if only to recognize the possible pitfalls and avoid the lure of so many Websites who scream out the overnight ‘rags to riches’ potential of joining them as an ‘affiliate’ for promoting this or that ‘wonderful’ product or service, of course at a ‘one-time’ fee which may be hard to recover!

You have already seen that the modern explosion of Internet Job opportunities is driven by the spread of ‘globalisation’. The essence of this is that the whole world is becoming an integrated marketplace for producers, sellers, intermediaries and buyers across national boundaries. Now how do you think buyers and sellers can exchange information on such a massive scale? Advertisements through the normal media channels like Newspapers, magazines, TV and radio are no longer able to take care of the communication needs.

Here is where the ‘Internet revolution’ has stepped in as a phenomenal media tool, thanks to ever new innovations in Internet communication. Say, you want to see all offers on all varieties and brands of ‘leather shoes’. All you need to do is open any of the ‘Search Engine’ Websites like ‘www.google.com’, ‘www.yahoo.com’ or ‘www.msn.com’ type ‘leather shoes’ in the box marked ‘Search’ in the website screen or window, and click ‘Google Search’ or ‘Web Search’ or whatever ‘search’ medium is indicated. Lo and behold, a whole host of Websites dealing with ‘leather shoes’ will be displayed on the screen, which you just need to click to open one by one and fill your heart with all savoury details on your subject!

Some Websites have by now become hallmarks for gathering market information and even completing ‘online’ buy-and-sell transactions on all kinds of products and services, displayed after grouping into categories and subcategories (Category ‘shoes’, sub-category ‘leather shoes’, say). You simply click the button or box for the required category or sub-category, to display a phenomenal range of products or services to choose from. Examples are ‘Commission Junction’ (CJ), ‘Clickbank’, ‘E-bay’, etc. The sellers advertised on these sites would, however, like to spread their publicity net to a wide variety of other sites. So, when you click and open any particular category or sub-category display, you will find a ‘button’ or ‘box’ inviting you to become an ‘Affiliate’ for them. What this means is that if you click this ‘button’ or ‘box’, a ‘registration form’ will open up, where you have to fill up your particulars like name, postal & e-mail addresses, telephone nos., etc. in different boxes. Once you correctly fill up the form, click the box/button marked ‘Agree’ to abide by the terms and conditions of the seller’s ‘privacy policy’ (you can click the related button to open and read the policy) and click the ‘button’ or ‘box’ marked ‘submit’ at the bottom of the form; a message will appear, prompting you to see the E-Mail being sent to you in acknowledgement. You then open the said Mail in your ‘Inbox’ and click a ‘button’, link or ‘box’ you are directed to. A new window then opens, mentioning the ‘Username’ and ‘Password’ assigned to you for ‘logging in’ after opening the seller’s own website.

Now, where do you go from here? Dear friend, the whole idea is that you must first have your own Website, where you can place ‘banners’ or ‘text’ messages or what they call ‘html codes’ advertising their products or services. And how do you access these different publicity materials? - click on the button/box in a marketing site of your choice (say, ‘Clickbank’) related to the material of your choice, copy the displayed ‘code’ wordings and store them as a separate file in your PC in any appropriate manner. Then open your own website, copy the stored ‘code’ and paste them on a location within the site that seems most appealing. That’s it! The ‘code’ will automatically translate into a ‘banner’ or ‘text’ message, which is called a ‘link’ in your site to the advertiser or seller’s own website. Now every time someone opens your website and clicks on the ’link’, you have started a potential sale of the related product or service. When he clicks, a ‘form’ is displayed, to be filled up and ‘submitted’ if the clicker wishes to purchase the advertised product or service. Filling up this ‘form’ is called generation of a ‘lead’. The ‘form’ usually leads to other boxes or buttons to be clicked for ‘Online’ payment through ‘Paypal’ or other recognized payment media, including Credit Cards, of which the potential purchaser is already a member. On clicking these boxes/buttons as directed, the customer’s related Payment or Card A/C will be debited, and the advertised product or service is to be shipped at stated price and other charges as mentioned in the seller’s website. Depending on the policy adopted by a particular seller or advertiser, you get a commission on the sale price, either for every ‘lead’ or actual sale or both – the terms will be stated in the window which opens on the advertiser’s site after you click the ‘Affiliate’ button/box in the site.

‘CJ’ gives you the option to choose a number of sellers displayed on their site through a series of clicks on appropriate boxes/buttons. However, you are normally required to follow up with each individual seller through the E-Mail they send you in acknowledgement. They may even reject your application, if your bio-data (you filled up a ‘form’ remember?) doesn’t indicate you to be a good enough ‘publisher’ – that’s what you will be called.